Sophie Demange is part of the husband and wife team behind the wonderfully unique Oeuf (pronounced UH-F). Sophie tells us "growing up in Paris, it's not about having a lot 'stuff' but rather appreciation for quality and craftsmanship and being selective. It's better to have a few things that you love that are versatile and fuel the imagination than a whole lot of things that eventually go into a landfill." Their product line is based on this principle. Oeuf's cribs are a favorite of interior designers, while their mask-and-tail costumes are forever a staple in kids magazines and blogs, particularly at this time of year. "We spend a lot of time playing with the kids, goofing around and dressing-up, so that's why we have so many costumes in our range." The knits—Pirate pillows to Bat hats—are made of the softest 100% baby alpaca wool by Bolivian women in la Paz. So what's next? "A layette collection that is all about less is more." SHOP OEUF >