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Jenny Cooper, J.Crew

Crewcuts by J.Crew is amazing at turning a basic look into something extra special with a touch of sparkly shoes or colored laces. Jenny Cooper, Head of Crewcuts Design, and mom of two boys is not only the creative mind behind the line but a diligent product researcher. She learns from "her two dumplings" what works and what doesn't, like if a waist is too small or a button is in the wrong place. "They are both admittedly very different so they often react in opposite ways." Fans of color and extra soft knits, her boys are to thank for these new introductions into the line. She also draws inspiration from everything around her in the "adult world" whether from her background in women's fashion to her travels to the "amazing talented people she works with." SEE ALL JENNY'S PICKS >

Boys' vintage slim-fit jean in light antique wash
  • “They look cool everyday they wear them and they wear them everyday!”
  • Boys' vintage slim-fit jean
  • $29.99
Boys' Mister Freedom® whale tee
  • “Each one is hand printed and when they grow out of them I can hang them on the wall.”
  • Boys' Mister Freedom whale tee
  • $78.00
Bird
  • “We visited the Jamaica Wildlife Sanctuary in Brooklyn and were fascinated by how many birds there are. This is the perfect follow-up!”
  • Bird
  • $30.00
Kids' Timex® Camper watch
  • “It will still be cool when they're 20!”
  • Timex Camper Watch
  • $39.99
Cardboardesign: Castle
  • “Because every person needs a castle of their own!”
  • Cardboardesign: Castle
  • $41.00