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Heidi Iverson, H-Luv

Heidi Iverson's h-luv creations are not just stuffed toys, but quite literally works of art. Hand-crafted out of upcycled and repurposed fabrics, these mushrooms, dogs, dolls and trees can quickly transform a room. Talk about power in masses. We became seriously smitten when we saw h-luv's full array on display (photo on right). Heidi, how do we pull this off at home? "When I set up a display I want it to tell a story or help inspire adventure. For instance there could be several owls flying on the wall among clouds. There can be a tiny forest set up next to some favorite bedtime books, wooden blocks and the pup and mushrooms can be reading stories. One of my favorite displays was six clouds hanging from a vintage tea towel rack, it looked like a magical chandelier. I also love the way my pieces are shown in Sweet William, coupled with Hansa stuffed animals, Little House blocks, Jess Brown dolls and Glückskäfer imaginative sets. What's next for h-luv? A lifestyle line! SHOP ALL H-LUV >

h-luv mushrooms pink red
  • “Mushrooms...come in over 27 styles and even more colors. I'm always drawing new patterns to add to the mushroom family. It was one of my first and still most favorite designs.”
  • H-Luv Mushrooms
  • $38.00
h-luv owl
  • “Owls...I love making their wings. I use all of my favorite bits of fabric. Linens, silk, Liberty prints, vintage pieces. Each one is like a tiny collage.”
  • H-Luv Owl
  • $108.00
pups
  • “Pups...I love the giant head and tiny legs. It also has wonderful soft leather ears that are a great contrast to the sturdy linen bodies. I hand embroider the faces so each one is unique.”
  • H-Luv Pups
  • $46.00
rain clouds small cloud
  • “Clouds...I started making them on a rainy afternoon because i wanted happy bright rain clouds rather then endless grey skies. They cast beautiful shadows when hanging in windows.”
  • H-Luv Rain Clouds
  • $44.00
sweet face doll
  • “Sweet-Faced Girl...was something I drew all the time and one day I decided to make her real. I take great care in embroidering her eyes and mouth so she looks at you with love.”
  • H-Luv Sweet Face Doll
  • $52.00