Elina Furman is the stylish mother and co-founder of Mamaista, the popular chic daily for moms. Inspired by the innovation and exceptional creativity in the children's market, Elina started Mamaista.com. She is convinced that "some of the best minds have migrated from NASA and are dreaming up the next cool, flying stroller." Her inspiration is her son, Julian, who is also deemed Chief Product Tester of the site. Adamant that dressing boys can be really fun, she no longer wishes for a girl. "I'm into how designers are embracing the fact that boys (er, their moms) want to look cool and are designing for the new metro-male tot. It doesn't have to be all about polos and track suits." Elina is constantly on the hunt for "unique, personal and innovative products that solve a parenting issue in a sustainable and fun way." SHOP MAMAISTA'S PICKS >