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Amy Williams, Peek...Aren't You Curious

A mom of five (three amazing stepchildren and eight-month-old twin daughters) and a transplanted New Yorker, Amy has spent the last seven years in California. As a co-founder of Peek...Aren't You Curious, her dream was to create a well edited assortment of clothing, shoes and gifts for children and an environment that allows parents and children to connect with the joy of parenting. While her resume is more than impressive (see here), what we admire about Amy is how she revels in her family time. From trips to the farmers market to dancing to Natalie Merchant with her girls to a roaring fire and board games, her happiest moments reflect her product choices: beautiful but casual. SEE MORE OF AMY'S PICKS AND LOOKS >

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  • “These soft and simple graphics are perfect with vintage jeans and boots. We got the peace tee for all the girls.”
  • Peek...Peace Sign Tee
  • $11.99
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  • “Memories of my own childhood–and a classic East Coast preppy wardrobe. Perfect for spring with some cuffed jeans and a tunic. ”
  • Tretorn Sneaker
  • $49.50
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  • “Kid o is my new favorite and go-to brand for gifts. Endless fun building for all the kids and beautiful even when they are all over the living room floor. ”
  • Kid o Colored Cubes
  • $44.00
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  • “Simple and chic, and as my boys like to say: a mini version of what I would wear. Perfect with boots, sneakers and running around town in style.”
  • Pink Chicken Tess Dress
  • $45.00
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  • “One of my favorite books. Sophie and I used to read it together, we loved that it was set in NYC where she was born and I grew up. ”
  • Henley
  • $20.00

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