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Allison O'Neill, Bundle NYC

We are excited to welcome another New York City boutique to tada! shop. Located in the heart of SoHo, Bundle is not only a go-to for moms in the area but a celebrity favorite. Owner Allison O'Neill fills the store with brands Julia, Katie and Nicole love like Splendid and Velvet & Tweed. Knowing both what the celebs and her equally hip clientele are buying, Alison gives us Bundle's must-haves for Spring including Nellystella's super-chic trench (just look at that photo!), Velvet & Tweed's alternative-to-pink bubble that "our clients have been drolling over" and the vintage-inspired sleeveless hoodie (p.s. trend alert!). We like Bundle's great mix of tried-and-true layette favorites like Kissy Kissy and best-seller Angel Dear to maybe-you-haven't-heard-of brands like Egg, Paige Lauren, and Kourtney Kardashian fave Acoustic. SHOP BUNDLE >

Velvet and Tweed French Dot Flutter Bubble
  • “Velvet & Tweed is a favorite of mom Nicole Kidman, who picked up a dress by this designer during her recent visit to Bundle. ”
  • Velvet and Tweed French Dot Flutter Bubble
  • $57.00
Sunuva SPF 50 Blush Butterfly Swimsuit
  • “We are thrilled to have Sunuva, a European beachwear line, this season. The SPF 50+ swimsuits sweet and smart—and this butterfly print is precious!”
  • Sunuva SPF 50 Blush Butterfly Swimsuit
  • $47.45
Nellystella Sienna Swing Trench
  • “This trench is a real show-stopper from this one-of-a-kind line created by Parson’s Grad Nelly Chen. Bundle is proud to be the premier store to introduce this exquisite collection.”
  • Nellystella Sienna Swing Trench
  • $101.00
Splendid Biased Hoodie Vest
  • “The Splendid collection flies off our racks! Fashion-forward mommies like Jennifer Garner, Katie Holmes and Julia Roberts cannot be wrong! This hoodie vest is good for any season, layered over virtually anything. ”
  • Splendid Biased Hoodie Vest
  • $49.00
Acoustic Kurt Shirt
  • “The hippest little boys of the coolest parents in NYC are loving the classic ‘50s style of this button-down by Acoustic. Kourtney Kardashian’s adorable son Mason wears a ton from this NYC-based brand.”
  • Acoustic Kurt Shirt
  • $19.00